Demonstrate an unwavering commitment to doing the right thing in every action you take and in every decision you make, especially when no one’s looking. Always tell the truth, no matter the consequences. If you make a mistake, own up to it, apologize, and make it right.

It’s not about you. Don’t let your ego or personal agenda get in the way of doing what’s best for the team. Be there for each other and be willing to step into another role or help a co-worker when that’s what’s required for success. Make sure every decision is based on advancing company goals.

Respond to questions and concerns quickly, whether it’s in person, on the phone, or by e-mail. This includes simply acknowledging that we got
the question and we’re “on it,” as well as keeping those involved continuously updated on the status of outstanding issues.

Demonstrate an unwavering commitment to doing the right thing in every action you take and in every decision you make, especially when no one’s looking. Always tell the truth, no matter the consequences. If you make a mistake, own up to it, apologize, and make it right.

It’s not about you. Don’t let your ego or personal agenda get in the way of doing what’s best for the team. Be there for each other and be willing to step into another role or help a co-worker when that’s what’s required for success. Make sure every decision is based on advancing company goals.

Respond to questions and concerns quickly, whether it’s in person, on the phone, or by e-mail. This includes simply acknowledging that we got
the question and we’re “on it,” as well as keeping those involved continuously updated on the status of outstanding issues.

It’s all about the experience. With every interaction, do the little things, as well as the big things, that surprise people. Create the “WOW” factor that turns customers into loyal, raving fans. This also includes co-workers and vendors.

Don’t be satisfied with the status quo. Get outside your comfort zone. Be excited by the possibilities that change and growth bring. Be flexible. “Because we’ve always done
it that way” is not a reason. Keep getting better.

8. PITCH IN WHEREVER NECESSARY.

Be willing to do whatever it takes to get the job done plus a little bit more, even when it is not in your job description. It’s the extra mile that separates the average person from the superstar. Show initiative and lead by example. Be a superstar.

10. “CELEBRATE” SUCCESS.

Recognizing people doing things right is more effective than pointing out when they do things wrong. Regularly extend meaningful acknowledgment and appreciation in all directions of the company.

11. BE A LIFELONG LEARNER.

Seek out and take advantage of every opportunity to gain more knowledge, to increase your skills, and to become a greater expert. Be excited about learning, growing, and sharing with each other.

12. PAY ATTENTION TO THE DETAILS.

Missing just one detail can have an enormous impact on the business. Be a fanatic about accuracy and precision. The goal is to get things right, not simply to get them done. Double-check your work. Get the details right the first time.

14. LISTEN TO UNDERSTAND.

Give others your undivided attention. Be present and engaged. Minimize the distractions and let go of the need to agree or disagree. Listen with care and empathy. Above all, listen to understand instead of listening just to respond.

15. SPEAK STRAIGHT.

Speak honestly in a way that helps to make progress. Say what you mean, and be willing to ask questions, share ideas, or raise issues that may cause conflict when it’s necessary for team success. Be courageous enough to say what needs to be said. Address issues directly with those who are involved or affected. Stay factual and relevant.

16. “BRING IT” EVERY DAY.

Have a passion for what we do and be fully engaged. Make the most of each day by approaching every task with energy, focus, purpose, and enthusiasm. Work with a sense of urgency to get things done.

18. BE PROCESS-ORIENTED.

Look to create highly effective and repeatable processes for every aspect of your work. And then turn those processes into habits to achieve consistent results. Be especially mindful of our industry regulations, as
these are outright requirements for doing business.

19. TREASURE, PROTECT, AND PROMOTE OUR REPUTATION.

We’re all responsible for, and benefit from, our company’s image and reputation. Consider how your actions affect our collective reputation, and be a proud ambassador for the company.

20. FOLLOW-UP EVERYTHING.

Record a follow-up date for every action and take responsibility to see that it gets completed. We get paid to complete things, not simply to put them in motion.

22. ALWAYS ASK WHY.

Don’t accept anything as “face value” if it doesn’t make sense to you. Be curious and question what you don’t understand. Healthy, vigorous debate creates better solutions. There’s no better question than “Why?” Never stop asking it.

23. GET THE FACTS.

Don’t make assumptions. There’s always more to the story than it first appears. Gather the facts before jumping to conclusions or making judgments. Be curious about what other information might give you a more complete picture.

24. HONOR COMMITMENTS.

There’s no better way to earn people’s trust than to be true to your word. Do what you say you’re going to do, when you say you’re going to do it. This includes being on time for all phone calls, appointments, meetings, and promises. Allow extra time for surprises and delays, and don’t let these become excuses.

25. COMMUNICATE
TO BE UNDERSTOOD.

Know your audience. Write and speak in a way that they can understand. Avoid using internal lingo, acronyms, and industry jargon. Use the simplest possible explanations.

26. “LET’S CELEBRATE”.

Keep things fun. Don’t take things personally or take yourself too seriously. Keep perspective. Laugh every day. Let’s CELEBRATE every experience, every moment!