At the end of an exciting 10-day auction, WB Liquors received their final auction bid of $12,750 for a coveted bottle of the extremely rare, 25-year old Pappy Van Winkle Bourbon. All proceeds from the Pappy Van Winkle 25-year Bourbon auction will go to the Rebuild Texas Fund to support long-term recovery from Hurricane Harvey.
Customers and bourbon collectors alike submitted their bids online and at WB Liquors locations with the opening bid starting at $1,800. Real-time bids were updated on wbliquors.com and at the start of the auction bids immediately jumped from $1,800 to $4,000 in a matter of hours. Bids increasingly came in throughout the length of the auction which started on September 19th and ended on September 29, 2017. WB Liquors’ goal for this one-of-a-kind auction was to be able to show support the communities where we work and live and help our friends and family rebuild and recover from the devastation that Hurricane Harvey left behind.